Pure Fishing Buy of Plano Synergy to Embody All 15 Manufacturers



COLUMBIA, SC – Pure Fishing Inc., the world’s largest fishing tackle company, announced last week that it had entered into a definitive agreement to purchase Plano Synergy Holdings Inc. The purchase includes Plano Synergy’s 15 standout brands that specialize in fishing tackle storage and catch management. Hunting accessories and archery.

This acquisition is Pure Fishing’s third acquisition in two years owned by private equity firm Sycamore Partners.

“We are excited to welcome the legendary Plano and other brands to our industry-leading portfolio of outdoor brands. These are well-known fishing and hunting brands that are loved by outdoor enthusiasts around the world and will complement our existing business perfectly, ”said Harlan Kent, CEO of Pure Fishing.

The acquisition of these brands shows Pure Fishing’s continued commitment to expanding its presence in the outdoor sports industry while remaining a positive and compelling partner for its retail customers.

To maximize global expansion opportunities and additional growth prospects in the outdoor categories, Pure Fishing will continue to focus on ensuring excellent supply chains, delivering innovation, driving digital marketing and strengthening supplier partnerships.

“Plano Synergy did not become the undisputed leader in storage solutions for anglers and hunters, nor did its hunting brands become the market leader in performance solutions without the hard work of an extremely talented team,” said Kent. “The team has a proven track record of success and we look forward to welcoming you to the Pure Fishing family and building an even stronger company together.”

The purchase terms, which are expected to close in April, will not be disclosed.

About pure fishing

Pure Fishing, Inc. is the world’s leading supplier of fishing tackle, lures, rods and reels with a portfolio of brands that include Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Grays® and Hardy®, Hodgman®, Hooker, Johnson®, JRC®, Mitchell®, PENN®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.

Via Sycamore partners

Sycamore Partners is a private equity firm based in New York. The company specializes in consumer, distribution and retail investments and works with management teams to improve the operational profitability and strategic value of their business. Sycamore Partners’ investors include leading foundations, financial institutions, family offices, pension plans and sovereign wealth funds, which have raised around USD 10 billion in committed capital since their inception in 2011. For more information on Sycamore partners, please visit www.sycamorepartners.com.